Let video do your pre-selling for you

Pre-selling your product on video offers you a variety of advantages — take ‘em!  One is that the very process of making a video, then reviewing it, allows you to condense and sharpen your own arguments, your “”story”".  You yourself can see what’s convincing and what needs work, so make a few rough drafts before your final version.  That version is going to be sharp and powerful.  Another great point is that your video speaks for you, to people you would never reach otherwise.  Like letting a genie out of a bottle, distributing your video gives your sales effort a reach and effectiveness you never expected, an amazing number of times over, around the world, working 24 hours a day.